![]() ![]() ![]() While Yamamoto had access to the original 3D models, the problem came when Cargill wanted to make changes to the packaging design. Cargill created a standard look for its packaging in print and online assets based around 3D models. Yamamoto was already working with 3D models to create product shots and packaging for its work for Cargill, particularly its animal nutrition products. If you’ve been in other Adobe apps like Photoshop or Illustrator, then you already have an idea of how you can use Adobe Substance 3D Stager.” Bringing more value to clients with in-house creatives “With Adobe Substance 3D Stager, it was like night and day. “We had one video editor who knew how to use Cinema 4D to manipulate 3D models so that we could incorporate them into client visuals, but there was no way to scale that service,” says Justin Schraff, senior Mac artist at Yamamoto. That changed when Yamamoto artists saw Adobe Substance 3D Stager at Adobe MAX. While its in-house artists and designers were experts in many types of artwork -using Adobe Creative Cloud apps such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe After Effects daily - 3D apps seemed much more technical, complicated, and intimidating. When Yamamoto first started receiving requests for 3D artwork, the company turned to external agencies for support. “Most of us have gotten opportunities to develop exciting new skills, going from graphic designers and artists to animators and video editors.” “Yamamoto is an agency that really encourages artists like myself to learn and grow,” says Stephanie Hiatt, Mac artist supervisor at Yamamoto. For more than 40 years, Yamamoto has worked with clients to take risks, disrupt narratives, and amplify brand voices. Yamamoto, part of Stagwell, Inc., is a full-service creative agency that reinvents, elevates, and amplifies brands. But for the creatives at Yamamoto, it has represented an exciting opportunity for innovation. With 3D assets, brands can give customers 360-degree views of products, create attractive marketing with virtual photoshoots, and add modern graphical feel to visuals.įor some traditional 2D artists, the shift in customer expectations has been challenging. Yamamoto brings 3D in-house with Adobe Substance 3D StagerĪs 3D artwork becomes more commonplace and accessible, brands increasingly want 3D assets as part of their marketing, media, and brand design. ![]()
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